GLO.
Art direction | Branding 
Challenge
Bring awareness of an enjoyable subscription-based juice beverage to a group of individuals obsessed with convenient and healthy wellness products.

Insight
Millennials are more interested in subscription services than any other generation, being 24% more likely to have a meal/juice kit subscription than baby boomers. They also like to know what they are consuming and want simple and clean ingredients in their beverages.

Solution
Glo is a hypothetical beverage brand specializing in 100% natural cold pressed juice, as well as flavored herbal tea blends. The cold pressed juice is delivered to their door in a pack of six, each week. The beverages include simple ingredients that aid in reviving, restoring, and relaxing them throughout their day. When someone feels revived, restored, or relaxed, they feel a sort of inner strength that in turn makes them glow.
Go with the Glo.

restore + glo with acai berry | acai, watermelon, blueberry
relax + glo with winterberry | raspberries, pomegranate, strawberry
revive + glo with green passion | kale, peach, passion fruit

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