tea tree SAMPLING TOUR
EXPERIENTIAL DESIGN | DIGITAL GAME DESIGN
Challenge
The Body Shop wanted to create an activation that dries customer acquisition, educates on the all natural ingredients and benefits and brings The Body Shop to the forefront of consumers minds as the go-to destination for Tea Tree based products.
Solution
Create a hands-on informational experience, that demonstrates the benefits of Tea Tree based products. The Tea Tree pop-up activation was created to tell an immersive story and take the consumer on a sensory experience. The activation focuses on bringing to life the sights, smells and natural properties of this powerful product line. Consumers progress through various stations, The Plant Area, The Process Area, The Products Area, and the Progress Garden, and receive a sample at the end of the experience.
Photographs used under informed consent
