Those who know audio, know altec lansing
CREATIVE DIRECTION | PUBLIC RELATIONS | SPONSORSHIP STRATEGY + EXECUTION | SOCIAL MEDIA
Background
Originating in 1927, Altec Lansing was the pioneering audio brand and the system of choice in historical events and places, from when the Beatles played at Shea Stadium, Woodstock, Abbey Road, the 1984 and 1994 Olympics, and Madison Square Garden, to name a few.
With such rich heritage, it was important to position Altec Lansing to appeal to the nostalgic audiophiles, as well as broaden the target audience to Millennials and Gen Z. Altec Lansing continues to innovate with exciting audio products that fit every lifestyle. The line of EVERYTHINGPROOF speakers (waterproof, shockproof, snowproof, and float in water) is a true testament to the quality and durability of the brand.
Altec Lansing strategically partners with world-class sports properties like the Boston Red Sox, Miami Dolphins, and New York Giants because we know how much sports bring fans together, because music does the same thing.
Art Direction of Photoshoots and Content Creation for use on web, social, and marketing collateral.
Sponsorship Strategy - from proposal to execution
Ensuring upfront that sponsorship assets align with Altec Lansing strategic brand commercialization goals, and analyzing ROI and KPI metrics during and post-season.
NEW YORK GIANTS
BOSTON RED SOX
MIAMI DOLPHINS
Photographs used under informed consent. MLB and NFL trademarks and copyrights are used with permission of respective leagues.
