THALPAL
ART DIRECTION | UI DESIGN
Challenge
Provide support and accessibility to individuals with thalassemia major, an inherited blood disorder characterized by less hemoglobin and fewer red blood cells in your body than normal. There are no apps out there that provide individuals an outlet to track, log and ultimately manage thalassemia in a simple succinct way.

Insight
Information overload can cause individuals to stop using something that is necessary and helpful, but causes too much frustration and no ease of use.

Solution
Create ThalPal, a hypothetical health app that is customized to an individuals' specific needs surrounding thalassemia.
Easily toggle from one screen to the next to compare Ferratin, Reticulote and Hemoglobin levels. Comparisons allow you to easily notice trends between levels and how they effect each other. Click each day to reveal specific information regarding each level.
View your appointments by day, week and month. Quickly add new appointments with the click of a button. Get notifications when you have an upcoming appointment, so you never miss a thing.
With an Apple Watch extension your daily needs are accessible from your wrist wherever and whenever.

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