THALPAL
ART DIRECTION | UI DESIGN
Challenge
Provide support and accessibility to individuals with thalassemia major, an inherited blood disorder characterized by less hemoglobin and fewer red blood cells in your body than normal. There are no apps out there that provide individuals an outlet to track, log and ultimately manage thalassemia in a simple succinct way.
Insight
Information overload can cause individuals to stop using something that is necessary and helpful, but causes too much frustration and no ease of use.
Solution
Create ThalPal, a hypothetical health app that is customized to an individuals' specific needs surrounding thalassemia.
