TACOMA NIGHT MARKET
Art direction | ADVERTISING
Challenge
Gain awareness for the Tacoma Night Market– a well curated night market destination with revolving vendors, which include art, music, food and drinks.
Insight
Millenials have outrageous adventure expectations (like climbing high peaks), when in reality the emotional draw is to just be outside. They crave this adventure and discovery, but at the same time they just want the comfort and convenience of their backyards.
Solution
By creating a series of print advertisements, attendees will be connected to nature in an unconventional way and explore local offerings in the city of Tacoma, WA.
