Sports water
ART DIRECTION | CREATIVE DIRECTION | SPONSORSHIP STRATEGY + EXECUTION | GRAPHIC DESIGN | marketing
Background
Elevating sports teams (domestic and international) through premium beverage options to enhance brand awareness and promote healthy habits among their fanbases. Sports Water partners with teams like the New York Yankees, Boston Red Sox, St. Louis Cardinals, Las Vegas Raiders, Paris Saint Germain, Olympique Lyonnais, Liverpool, Manchester City, and more to not only provide licensed bottled water, but create a robust sponsorship package to promote and drive sales for Sports Water.
Design Development and Creative Direction of Packaging
Art Direction of Photoshoots and Content Creation for use on web, social, and marketing collateral.
Collaborating with Teams to generate content and art direct in-stadium photoshoots
Sponsorship Strategy - from proposal to execution
Ensuring upfront that sponsorship assets align with the Sports Water strategic brand goals, and analyzing ROI and KPI metrics during and post-season.
Las Vegas Raiders
Static and animated digital signage, social content series, email marketing, retail activations, and more.
NEW YORK YANKEES
In-stadium signage
BROOKLYN NETS
Motion graphics
Photographs used under informed consent
